Learn, how to combine the right visuals to create youthful and happy-looking branding. In brand design group 1, the visuals are suitable for attracting an extensive target group, from toddlers to older people. As a rule, the products’ price level is average (unless you have decided to match it with the group 4 personality).
Learn all about other personalities:
- Group 2- Brand Design 2: How To Brand an Elegant, Feminine Business
- Group 3- Brand Design 3: How To Style an Earthy, Community-Focused Business
- Group 4- Brand Design 4: How To Brand a High-End, Luxury Business
GROUP 1
Optimistic, lively, and moving.
Positive, youthful, surprising, personal, welcoming, informal, enthusiastic, warm, soft, fun, cute, fresh, clean, clear, and simple.
Style
Non-formal, bright, clear, soft, fun, simple, fresh, lively, warm, open, and creative.
Shapes and textures
Circles, dots, asymmetrical patterns. Clean textures. Sparkle and shine. Fine lines and patterns have movement in them.
Typefaces and fonts
The fonts are clear, and their shapes are round, moving, and “light.” The texts are predominantly in sans serif type, which is quick and easy to read.
Design style
Soft and friendly, flowing italic fonts, sans serifs. Soft colors, fun, cute, and happy. White space, simplicity, lively patterns, fine lines, simple shapes, and illustrative styles are almost naive.
COLOR THEORY
Tints are colors with plenty of white in them, creating a more pastel or lighter version of color than a tone is.
Warm and vibrant.
COLOR PALETTE
The colors are warm and light. Clear and bright basic colors. Here are the colors we call: coral, watermelon, peach, sky blue, violet, apple, aquamarine, turquoise, and cobalt blue. Supportive neutrals are cream, camel beige, and light gray.
In principle, there are no dark colors in this palette. There are gray tones here, but there is warmth in them, making them fit with the delicate and pure colors.
The group 1 palette is vibrant, bright, and simple.
In business
The product, service, and branding visuals remind us of spring with their fresh, youthful, and open-minded approach. The visual branding, selection of the target group, and the nature of products reflect a good mood, friendliness, and, at times, a sense of humor.
Group 1 visuals are suitable for attracting an extensive target group, from toddlers to older people. As a rule, the products’ price level is average (unless you have decided to match it with the group 4 personality).
Creative and relationship-based businesses: marketing, PR, digital and creative agencies, photographers.
Enterprises with an innovative approach, products and services for children, textiles, fashion design for children, “happy” goods, sweet treats, childcare articles, and party supplies.
Therefore, group 1 is an ideal choice for businesses with a vast target audience: telecommunication, certain food products like ice cream, smoothies, bottled water, and similar goods for a general consumer group; public transport, etc., but it may also be an excellent personality for narrower audiences.
Language
Your company uses a simple, warm, and clear communication method on the website, social media, promotional materials, and in direct communication with customers.
SEASON
Spring!
Bright and colorful, youthful, and fresh.
In the air, you will feel a new life, the return of light and heat. Nature is full of life.
The birds sing and the snow has gone, and the earth breathes deeply. The trees remind us of bright green leafy clouds. The flowers shine in their yellow, blue, and purple shades.
The tonalities and the mood of group 1 personality correspond to nature seen in the Springtime.
Group 1 keywords
Have you written down 3-5 keywords that describe your project or brand best? Can you find them all here? If yes, then Group 1 might be the one that best suits your project and it is time to start collecting ideas for your visuals. The very first step is to create a mood board: How To Make a Mood Board.
| friendly |
| light |
| bright |
| bubbly |
| clear |
| communicative |
| creative |
| jumpy |
| lively |
| open |
| fun |
| emotional |
| innovative |
| improvising |
| free-style |
| inspiring |
| enthusiastic |
| youthful |
| optimistic |
| positive |
| quick |
| simple |
| emphatic |
| spontaneous |
| warm |
| inviting |
| catchy |
| approachable |
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