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THIS IS ME
Educator · Mentor · Motivator
Hello! I’m Victoria Silber. I am a visual branding psychology educator, mentor, and consultant.
Over the past decade, I have trained adult professionals online and in physical training rooms in Denmark, Germany, Georgia (the country), Estonia, and Mexico.
My passion is to inspire and help my clients to find the clarity they need to create a powerful brand that sells.
HOW CAN I HELP
I help you to find your brand´s voice, aesthetical style, and personality – using a simple, creative, and easy-to-learn methodology.
Testimonials
“I loved the instructor, she has such an amazing experience-filled past that inspired me a lot. The setup of the workshop was interesting and highly useful. I hope to join another one to get even more related knowledge!”
“Victoria has been such a gift for Estonian creative entrepreneurs. I am so thankful for our meeting through this workshop. Especially after all these years with Covid, this physical workshop was such a blessing.”
“The workshop was amazing. Totally recommend!”
Creative Branding Ideas to Inspire Your Business
- Brand Anatomy
- Brand and Marketing
- Brand design & Inspiration
- Colors In Brand Design
- Featured
- How To…
- Inspiration
- Visual Brand Design
How To Design Your Brand: Brand Photography
There is a difference between a photo and a photo, even if the same thing is captured. One image can be nostalgic and calm, and the other can be crescent and moving. Your brand photography pretty much decides the success of your online store or blog.From your website and blog to packaging, stationery, marketing materials, and […]
What is Visual Branding and How It Can Help Your Business
Having a great product or service is not enough – you need solid visual branding to help you stand out from the crowd. Visual brand identity includes design elements such as colors, materials, shapes, fonts (typography), and functionality. While visual identity is not the same as branding, successful visual branding creates a memorable experience for […]
Neon Pink: A Bold Choice In Design And Branding
Neon pink can add a vibrant touch to any design. It fits perfectly into a fluorescent palette, enhancing its vibrant touch in design. This article offers practical tips and creative ways to use neon pink, from accent pieces to focal points. Discover how cultural influences, like the Barbie movie and Pantone’s color of the year, […]
How To: Successful Makeup and Beauty Branding
In the makeup and beauty industry, branding serves as a significant determinant of a product’s success. As this sector continues to evolve, consumers’ tastes and preferences do as well, making the competition fiercer than ever. Branding, therefore, acts as the key differentiator that sets a product or service apart. It establishes the identity of a […]
Neon Blue the Color: RGB, CMYK, HEX, and Design Tips
Neon blue the color is a vibrant and electrifying hue that commands attention. In this article, you’ll learn about its key color codes (RGB, CMYK, HEX) and gain valuable design tips to incorporate neon blue effectively into your projects. Key Takeaways Understanding Neon Blue Neon blue, like other neon colors, possesses a unique and vivid […]
Neon Colors Palette: Perfect Schemes and Combinations for Bold Design
Neon colors, with their vibrancy and high-energy aesthetics, have significantly shaped various industries such as fashion, graphic design, interior design, and more. These bold hues have a unique ability to grab attention and evoke strong emotional responses, making them powerful tools in visual communication. From retro 80s fashion trends to modern digital designs, neon colors […]
Is White A Neon Color?
Welcome to our colorful exploration of a fascinating topic that has sparked intrigue and confusion for many: Is white a neon color? It’s a question that, on the surface, might seem straightforward. However, as we delve into the kaleidoscopic world of color theory and the science of light, we discover it’s a topic bursting with […]
Applying The 12 Brand Archetypes in Visual Branding
What Is a Brand Archetype Brand archetypes are essentially the personification of a brand that resonates with timeless and universal symbols deeply ingrained in our collective unconscious. Inspired by Swiss psychiatrist Carl Jung‘s theory of archetypes, marketers and brand strategists use these universal characters to evoke specific emotions and perceptions in their audience, helping them […]
The 6 Types of Brands: From Corporate to Personal
Brands are a vital part of commerce, embodying company values, and creating emotional connections with consumers. Recognizing the diversity of brands is key to understanding their power. This diversity is highlighted when exploring the various types of brands. With a multitude of products and services available, there are numerous brand types, each having a unique […]
Brand Design 4: How To Style A Luxury Branding
Learn how to combine premium materials with the right visuals and luxurious color palettes to convey the brand’s message of luxury and exclusivity, creating branding that gives the audience an impression of an exclusive luxury brand. Understanding color psychology is crucial in selecting the right visuals and luxurious color palettes to create branding that gives […]
Brand Board Essentials: Your Key to Consistent Branding
Enter the Brand Board: your brand’s visual lighthouse, a beacon illuminating the essence of your brand. Acting as both a reference guide and an inspiration source, a brand board harmonizes your brand’s visual components – colors, typography, imagery, and logos – ensuring a consistent and powerful brand narrative across all platforms. In this blog post, […]
How to Use Neon Or Fluorescent Colors In Branding & Design
This guide explores the benefits of using these eye-catching colors, providing valuable tips for incorporating them effectively. Whether you’re a graphic designer, marketer, or business owner, this resource empowers you to create a vibrant and memorable visual identity that stands out from competitors. Neon colors infuse designs with energy, but their intensity requires cautious application. […]
Introducing ‘Brand Your Etsy Shop Like A Pro’ eBook
Are you an Etsy seller looking to take your shop to the next level? Do you dream of creating a powerful brand identity that resonates with your target audience and sets you apart from the competition, allowing you to get more sales and make money online? Look no further! We are thrilled to announce the […]
What is Brand Anatomy? Its Major Elements
When it comes to the concept of building a successful brand, it’s essential to understand the anatomy of a brand. A brand is more than just a website, a logo, or a name; it’s a combination of key elements that work together to create a unique and memorable identity. In this article, we’ll explore what […]
The Jester – Lighthearted and Playful Branding
Brand Personality 1, which represents Group 1 All about Brand archetypes: Applying The 12 Brand Archetypes in Visual Branding The Jester playful branding archetype aligns well with the lighthearted nature of Brand Personality 1. The Jester is known for their humor, spontaneity, and ability to bring joy to others. They thrive on creating laughter and […]
The Innocent – the Pure, Youthful, and Optimistic Branding
2. The Innocent (Group 1 and Group 3): Read this too: Applying The 12 Brand Archetypes in Visual Branding The Innocent archetype reflects the pure, youthful, and optimistic branding qualities associated with Brand Personality 1, with some aspects of Personality 3. The Innocent seeks happiness, simplicity, and a world of endless possibilities. They appreciate the […]
How To Brand A Luxury Beauty Business
A luxury beauty brand represents more than just products—it reflects an ideology of exclusivity, lavishness, and absolute quality. It’s the embodiment of sophistication and strength, a testament to meticulous craftsmanship, and a symbol of opulence. When designed correctly, a high-end beauty brand can mesmerize consumers, sparking the desire for exquisite beauty products that personify the […]
Color Black In Branding? Only For The Chosen Ones
When it comes to branding, color is a powerful tool that can evoke specific emotions, convey messages, and shape the perception of your brand. Among the spectrum of colors, black holds a unique allure and sophistication. It exudes elegance, authority, and timelessness. However, when considering the color black in branding, it’s essential to tread carefully. […]
Crafting Your Brand Design: Brand Stylist vs. Web Designer vs. DIY
When it comes to creating a compelling brand design for your business, an important decision you’ll face is how to go about it. To get your brand design beautifully crafted, should you hire a brand stylist, rely on your web designer, or take the DIY route? In this blog post, we will explore each option, […]
How To Brand Your Etsy Shop: A Comprehensive Guide to Stand Out and Thrive
In the bustling world of Etsy, where creative entrepreneurs showcase their handcrafted and vintage items, standing out from the crowd is more important than ever. As an Etsy shop owner, your brand is the key to capturing your target audience’s attention, setting yourself apart from competitors, and ultimately, driving sales. But how do you go […]
Contact
Contact me for a consultation or an awesome workshop. I’d love to hear from you!
Consultations
I love working with brands and businesses that are eager to step up their game! Please email me for more information about consultations.
Workshops
Visual branding workshops that are an experience! Full of new knowledge, inspiration, and motivation. Hands-on approach paired with good food and atmosphere.
Workshops are tailored for organizations, schools, and creative entrepreneurs.
Visual Branding Workshops, Consultations & Online Courses: Let’s create the perfect brand identity with color combinations, patterns, and illustrations.
If you want to improve your branding game, consider taking my Visual Branding workshops – physical or online courses. I will show you everything from compelling color combinations and illustrations that pop off desktop screens all day long—to tips on when it’s time to replace those outdated logo designs or fonts!
The nature of a successful business is not just creativity but a strategy; it’s about identifying your target audience and their needs and desires for your product or service before they know that there’s something out on offer! In this workshop, we’ll explore how carefully selected typefaces can help create an edge in design that identifies them from other companies vying for attention in today’s marketplace.
Colors can be powerful tools in business as they have a profoundly psychological effect on people. You will learn how different colors make us feel, what meanings various shades hold for consumers worldwide and which ones should be avoided due to the cultural backgrounds that may view them differently than you do!
Just remember – no matter where your company is located geographically or by culture- anyone deserves beautiful design based on their individual preferences so long as value remains an important consideration throughout every project stage.