Brand patterns are an important part of a brand’s visual identity, helping to add depth and interest to marketing materials and products. However, choosing the right pattern for your brand can be a daunting task. In this blog post, we will explore the key considerations for selecting a brand pattern that is aligned with your […]
The How To… category on our blog is dedicated to providing actionable tips and step-by-step guides for businesses looking to create or update their visual brand identity.
This category covers a range of topics, from choosing the right color scheme and typography to creating a logo and designing marketing materials. We provide expert guidance to help you develop a strong and cohesive visual brand that communicates your company’s values and resonates with your target audience.
Whether you’re a small business owner just starting out or a larger corporation looking to refresh your branding, our How To… category has something for everyone.
Let us help you create a visual identity that sets your business apart and helps you achieve your goals.
Brand illustrations allow businesses to appear memorable and engaging. Hand-drawn visuals can create impressions that most other visualization tools can not provide. In this brand illustration guideline, you can learn about different approaches to illustrations in branding. Brand illustrations are visual representations of a brand’s identity, values, and personality. They can include various elements such […]
Creating a strong brand is crucial for any business that wants to stand out in today’s competitive market. However, building a successful brand requires more than just a pretty logo and a catchy tagline. It requires a clear understanding of your target audience, your unique value proposition, and your brand’s personality and voice. That’s where […]
Choosing the right brand designer is essential to ensuring that your brand is represented in the best light possible. After all, your brand is what sets you apart from your competition and what will ultimately help you build trust and credibility with your target audience. A great designer will enable you to see your business […]
Creating a strong brand brief is a critical step in developing a brand identity that effectively communicates your business’s values, personality, and unique selling points. A well-crafted brand brief can help ensure that your brand’s visual identity is consistent, cohesive, and resonates with your target audience. In this guide, we’ll walk you through the key […]
Your brand is more than just your logo. It’s the colors you use, the fonts you choose, and the overall aesthetic of your website and marketing materials. It is crucial to have a brand guideline that outlines all the elements of your brand so that everyone who works on your behalf is always on the […]
Creating a mood board is an essential part of the design process, whether you’re working on a graphic design project, planning an event, or redecorating your home. What is a mood board? Mood boards are a stylish way to organize your ideas and inspiration visually. They can be used for everything from wedding planning to […]
To create a brand that will be successful in today’s market, you need to invest time in crafting a brand positioning strategy. Your brand positioning is how you want customers and prospects to perceive your brand compared to the competition. By clearly communicating the unique benefits of your brand, you can position it against others […]
In business, it’s essential to define your ideal customers. These people are most likely to need and want your products or services. Once you’ve identified your ideal customers, you can begin to create customer archetypes. These are fictitious characters that embody the qualities of your ideal customers. By creating customer archetypes, you can develop targeted […]
This branding style is great for businesses that can be described with keywords like friendly, nature-lovers, spiritual, arts, craft, ethnic, history, antique, and robust. If you are looking to create a brand that exudes warmth, authenticity, and a connection to nature, then you’re in the right place. This personality is perfect for businesses that want […]