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THIS IS ME
Educator · Mentor · Motivator
Hello! I’m Victoria Silber. I am a visual branding psychology educator, mentor, and consultant.
Over the past decade, I have trained adult professionals online and in physical training rooms in Denmark, Germany, Georgia (the country), Estonia, and Mexico.
My passion is to inspire and help my clients to find the clarity they need to create a powerful brand that sells.
HOW CAN I HELP
I help you to find your brand´s voice, aesthetical style, and personality – using a simple, creative, and easy-to-learn methodology.
Testimonials
“I loved the instructor, she has such an amazing experience-filled past that inspired me a lot. The setup of the workshop was interesting and highly useful. I hope to join another one to get even more related knowledge!”
“Victoria has been such a gift for Estonian creative entrepreneurs. I am so thankful for our meeting through this workshop. Especially after all these years with Covid, this physical workshop was such a blessing.”
“The workshop was amazing. Totally recommend!”
Creative Branding Ideas to Inspire Your Business
- Brand Anatomy
- Brand and Marketing
- Brand design & Inspiration
- Colors In Brand Design
- Featured
- How To…
- Inspiration
- Visual Brand Design
How To Choose A Brand Pattern For Your Branding
Brand patterns are an important part of a brand’s visual identity, helping to add depth and interest to marketing materials and products.However, choosing the right pattern for your brand can be a daunting task. In this blog post, we will explore the key considerations for selecting a brand pattern that is aligned with your brand’s […]
Free Business Card Maker Overview
A business card is one of the most important marketing tools at your disposal. It is a small piece of paper that contains your contact information and provides potential customers with a way to reach you. The free business card maker from Canva is one online tool out of several that allows you to create […]
How To Choose Brand Illustration Style For Your Business
Brand illustrations allow businesses to appear memorable and engaging. Hand-drawn visuals can create impressions that most other visualization tools can not provide. In this brand illustration guideline, you can learn about different approaches to illustrations in branding. Brand illustrations are visual representations of a brand’s identity, values, and personality. They can include various elements such […]
How To Create A Brand Blueprint
Creating a strong brand is crucial for any business that wants to stand out in today’s competitive market. However, building a successful brand requires more than just a pretty logo and a catchy tagline. It requires a clear understanding of your target audience, your unique value proposition, and your brand’s personality and voice. That’s where […]
How To Choose The Right Brand Designer
Choosing the right brand designer is essential to ensuring that your brand is represented in the best light possible. After all, your brand is what sets you apart from your competition and what will ultimately help you build trust and credibility with your target audience. A great designer will enable you to see your business […]
How To Create Brand Brief
Creating a strong brand brief is a critical step in developing a brand identity that effectively communicates your business’s values, personality, and unique selling points. A well-crafted brand brief can help ensure that your brand’s visual identity is consistent, cohesive, and resonates with your target audience. In this guide, we’ll walk you through the key […]
What Is Brand Styling?
Brand styling is an essential element in the world of marketing and branding. It involves creating a unique and consistent visual identity that communicates your brand’s values and personality to your target audience. Whether you’re a new business just starting out or an established brand looking to refresh your image, brand styling can help you […]
18 Types Of Marketing Campaigns
Marketing campaigns are organized efforts to promote a product, service, or cause. The goals of a marketing campaign may include raising awareness, inciting action, or generating sales. A marketing campaign typically consists of several marketing activities, such as advertising, public relations, digital marketing, etc. Each of these activities works to support the overall goals of […]
Brand Imagery For Your Branding
In today’s visually-driven world, brand imagery is an essential aspect of branding. It includes all the visual elements that represent a brand, such as logos, typography, color palettes, and images. Effective brand imagery can create a lasting impression on consumers and differentiate a brand from its competitors. In this post, we’ll explore the importance of […]
Become A Visual Storyteller: Use Images to Tell Your Brand’s Story
In a world where we are bombarded with images and videos every day, it’s more important than ever to be able to tell a visual story that stands out. But what exactly is a visual storyteller? And what does it take to be one? Keep reading to find out. What is visual storytelling? Visual […]
What Is Signage, And What Is It Powerfully Used For?
Signage is a critical element of any business or organization’s visual identity. It refers to any type of visual display that conveys information to the public, whether it’s directional, informative, or promotional. It can take many forms, from simple storefront signs to large-scale billboards and digital displays. In this guide, we’ll explore the different types […]
The Basic Principles Of Marketing Design
What is marketing design, and what are its objectives? Marketing design is a specialized form of design that helps businesses achieve their marketing and advertising objectives. By working with a marketing design firm, companies can create a comprehensive marketing campaign focusing on their unique products, services, and target audience. The objectives of marketing design are […]
Brand Style Guide: How to Write One for Your Brand
Your brand is more than just your logo. It’s the colors you use, the fonts you choose, and the overall aesthetic of your website and marketing materials. It is crucial to have a brand guideline that outlines all the elements of your brand so that everyone who works on your behalf is always on the […]
Components Of Brand Awareness
There are several vital components to brand awareness. Building brand awareness (or equity) is a complex process. However, it is required to ensure the long-term success of any business. This article will look at different brand awareness models to help you understand brand equity and build a stronger brand. Brand recognition is the ability of […]
Visual Brand Strategy – What Is It?
Visual branding is an essential aspect of any successful business or organization. A strong visual brand strategy creates a cohesive and consistent brand identity that effectively communicates a company’s values, personality, and unique selling points to its target audience. From logo design to color schemes and typography, every aspect of a brand’s visual identity should […]
How To Make A Mood Board
Creating a mood board is an essential part of the design process, whether you’re working on a graphic design project, planning an event, or redecorating your home. What is a mood board? Mood boards are a stylish way to organize your ideas and inspiration visually. They can be used for everything from wedding planning to […]
Brand Positioning: How to Position Your Brand for Success
To create a brand that will be successful in today’s market, you need to invest time in crafting a brand positioning strategy. Your brand positioning is how you want customers and prospects to perceive your brand compared to the competition. By clearly communicating the unique benefits of your brand, you can position it against others […]
Green Color Psychology In Business & Design
Green is a color that does not require any adjustment from the eye, and it is a calm color to look at. This color creates a relaxing mood in us and feels natural. It transmits harmony between body and emotions and can add balance and freshness to your color palette. So green is the ideal […]
How To Define Your Ideal Customers And Customer Archetypes
In business, it’s essential to define your ideal customers. These people are most likely to need and want your products or services. Once you’ve identified your ideal customers, you can begin to create customer archetypes. These are fictitious characters that embody the qualities of your ideal customers. By creating customer archetypes, you can develop targeted […]
Brand Design 3: How To Brand An Earthy, Community Focused Business
This branding style is great for focused business that can be described with keywords like friendly, nature-lovers, spiritual, arts, craft, ethnic, history, antique, and robust. If you are looking to create a brand that exudes warmth, authenticity, and a connection to nature, then you’re in the right place. This personality is perfect for businesses that […]
Contact
Contact me for a consultation or an awesome workshop. I’d love to hear from you!
Consultations
I love working with brands and businesses that are eager to step up their game! Please email me for more information about consultations.
Workshops
Visual branding workshops that are an experience! Full of new knowledge, inspiration, and motivation. Hands-on approach paired with good food and atmosphere.
Workshops are tailored for organizations, schools, and creative entrepreneurs.
Visual Branding Workshops, Consultations & Online Courses: Let’s create the perfect brand identity with color combinations, patterns, and illustrations.
If you want to improve your branding game, consider taking my Visual Branding workshops – physical or online courses. I will show you everything from compelling color combinations and illustrations that pop off desktop screens all day long—to tips on when it’s time to replace those outdated logo designs or fonts!
The nature of a successful business is not just creativity but a strategy; it’s about identifying your target audience and their needs and desires for your product or service before they know that there’s something out on offer! In this workshop, we’ll explore how carefully selected typefaces can help create an edge in design that identifies them from other companies vying for attention in today’s marketplace.
Colors can be powerful tools in business as they have a profoundly psychological effect on people. You will learn how different colors make us feel, what meanings various shades hold for consumers worldwide and which ones should be avoided due to the cultural backgrounds that may view them differently than you do!
Just remember – no matter where your company is located geographically or by culture- anyone deserves beautiful design based on their individual preferences so long as value remains an important consideration throughout every project stage.