What Is a Brand Archetype
Brand archetypes are essentially the personification of a brand that resonates with timeless and universal symbols deeply ingrained in our collective unconscious.
Inspired by Swiss psychiatrist Carl Jung's theory of archetypes, marketers and brand strategists use these universal characters to evoke specific emotions and perceptions in their audience, helping them connect with the brand on a deeper level.
There are twelve primary brand archetypes—The Innocent, The Regular Guy . . .
This is members-only content!
To access this post,
Join Our Membership Community!
Already a member? Login here
