There are several vital components to brand awareness.
Building brand awareness (or equity) is a complex process. However, it is required to ensure the long-term success of any business. This article will look at different brand awareness models to help you understand brand equity and build a stronger brand.
Brand recognition is the ability of consumers to identify a brand when they see it. You can achieve this through solid marketing and a distinctive brand identity.
Brand loyalty is the tendency of consumers to continue purchasing a brand they . . .
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