Psychology of logo colors
Logo colors are an essential part of a brand identity. The right colors can communicate messages about a company, influence consumer behavior, and even affect a person's mood.
While there are many factors to consider when choosing logo colors, understanding the psychology of color is an excellent place to start. Different colors evoke different emotions, which can be used to create desired effects in logo design.
For example, red is often associated with energy, power, and passion . . .
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