The Innocent – the Pure, Youthful, and Optimistic Branding
2. The Innocent (Group 1 and Group 3): Read this too: Applying The 12 Brand Archetypes in Visual Branding The Innocent archetype reflects the pure, youthful, and optimistic branding qualities associated with Brand Personality 1, with some aspects of Personality 3. The Innocent seeks happiness, simplicity, and a world of endless possibilities. They appreciate the […]