E-book: Branding For Creatives: Visual Identity Design, Create A Powerful Brand For Your Business
Building a strong brand is essential for any business, but it can be especially difficult for small businesses and solopreneurs who don’t have the same resources as larger companies. “Branding For Creatives” is a practical guide that shows you how to create a cohesive, compelling brand design that will make your business stand out from the competition.
The book introduces the concept of color psychology and how colors can evoke different moods and emotions. You’ll learn to use color to create a dynamic connection with your target audience and combine different elements to create a striking and cohesive design. You’ll also discover techniques for positioning your business correctly in the marketplace, whether selling luxury goods or earthy, organic products.
With its clear instructions and wealth of inspiration, “Branding For Creatives” is an essential resource for anyone who wants to build a solid visual brand for their business.
Are you a small business owner, marketer, designer, or design student looking for practical guidance and visual branding inspiration? Then this book is for you!
You’ll discover secrets behind using color to create a dynamic connection, patterns, illustrations to add personality, and carefully-selected typefaces to add a notable edge to your designs. Plus, we’ll show you how to combine these elements to create a cohesive, compelling brand design for your business.
Finally, we’ll provide techniques for positioning your business correctly- whether it’s a luxury product, earthy and organic, utterly feminine, or playful.
So if you’re ready to take your branding to the next level, grab a copy of “Branding For Creatives” today!
Every business has the task of making itself memorable and engaging. Brands can highlight the quality of their products or services through striking visuals. Customers tend to form an impression of the business upon first contact; many businesses lose a lot of potential customers if they start off with a poor visual presentation.
Suppose the company’s website, packaging, or other visual expressions leave a confusing impression. That means the product’s goals and quality won’t match the client’s subconscious expectations.
A well-designed graphic presentation, however, is both inviting and supports the emergence of a loyal customer base.
Colors not only affect us at a subconscious level but are faster than words or images, acting immediately. When you understand the effects of colors, you can create visual images which further your business’ message, story, feel, and purpose within just a few seconds. We all see colors differently, but you can use that skill to your advantage when you understand how different people respond to different tonalities.