Colors For Creatives is aimed at small business owners, marketers, and design students, this website is both a practical guide and a source for inspiration. It introduces a reflection on the nature of color combinations, the moods and atmospheres they evoke, and how we associate particular places and emotions with unique color palettes.
It shares with you the secrets behind using color to create a dynamic connection, using patterns and illustrations to add personality and carefully selecting typefaces that add a notable edge to your designs.
We’ll explore how to pull all of these elements together to create a striking and cohesive design people will love.
Each business has the task of making itself memorable and engaging. Brands can highlight the quality of their products or services by using striking visuals. Customers tend to form an impression of the business already at the first contact with them. In the case of a poor visual presentation, many businesses lose a lot of potential customers.
Suppose the website, packaging, and other visual expressions of the company leave a confusing impression. In that case, the products’ goals and quality will not match the client’s subconscious expectations.
A well-designed graphic presentation, however, works inviting and supports the emergence of a loyal customer base.
Solid fluorescent colors – or, neon colors – will add visual presence to a project. They are unapologetically confident and clear. To achieve the best result in offset printing, a double hit of the color is advised. On-screen, fluorescent cyan, magenta, and yellow are aggressive but may read as technical and cold. What are neon […]
Green is a color that does not require any adjustment from the eye, and it is a calm color to look at. This color creates a relaxing mood in us and feels natural. It transmits harmony between body and emotions and can add balance and freshness to your color palette. So green is the ideal […]
Brown. From Old English brūn, similar to Dutch bruin, German braun, Old Norse brūnn, related to Lithuanian brùnas. Brown is a complex color. It is a mix of other colors. A of brown can vary dramatically when pushed towards warm, cool, dark, or light tones. For a designer, this is the difference between a color that communicates an earthy, solid, […]
How to create a color palette that brings out feelings that attract your best customers? Colors can give us a certain feeling. Happy, energetic, flourishing, and creative; calm, balanced, and controlled; passionate, efficient, and self-confident; successful, determined, and grounded. While color can be a very personal, emotional choice, the principles of our color theory will […]
The Beginner’s Guide to Colour Psychology by Angela Wright is a life-changing book written by a world authority on the unconscious effects of color, and she has applied her Colour Affects System to everything from personal style, interior design, and branding to product design. She’s consulted for major international firms, government institutions, and design consultancies. Her book […]