Workshops and consulting aimed at business development organizations, small business owners, marketers, and design students. As a client, you will receive practical guidance and plenty of inspiration. I introduce you to the nature of color combinations, their moods and atmospheres, and how we associate particular places and emotions with unique color palettes.
Here you can see the three parts of the videos I have recorded based on the presentation I created about wine branding. You can download the presentation here to be able to access the links that I mention in the videos: Presentations: How To Brand A Wine Business Visual Wine Branding Welcome […]
What is a brand pattern? A brand pattern is a repeatable design solution that can be applied across multiple touchpoints. A well-crafted brand pattern will reinforce the core elements of your brand identity, making it instantly recognizable and memorable. Using a brand pattern, you can create a cohesive and consistent experience for your customers, no […]
Illustrations allow businesses to appear memorable and engaging. Hand-drawn visuals can create impressions that most other visualization tools can not provide. In this brand illustration guideline, you can learn about different approaches to illustrations in branding. For example, in photography, although good photographs can be excellent shots, then while shooting, we can catch only certain […]
What is a brand blueprint? A brand blueprint is a document that outlines the essential elements of a brand, including the brand’s purpose, values, and personality. The blueprint should also include a communications strategy that outlines how the brand will be presented to the world. This document is vital for any organization that wants to […]
Choosing the right brand designer is essential to ensuring that your brand is represented in the best light possible. After all, your brand is what sets you apart from your competition and what will ultimately help you build trust and credibility with your target audience. A great designer will enable you to see your business […]
What is brand anatomy? Brand Anatomy is a study of how a brand is put together. It encompasses colors and fonts used in the logo to the overall tone and messaging of the company. In short, it’s the science of creating a cohesive and effective branding strategy. When you think of a brand, what comes […]
In today’s competitive marketplace, having a great product or service is not enough – you need a solid visual identity to help you stand out from the crowd. Visual branding includes design elements such as colors, materials, shapes, fonts (typography), and functionality. While visual identity is not the same as branding, successful visual branding creates […]
A brand brief is an essential tool for any business, big or small. Whether you’re a solopreneur just starting or an established company with multiple employees, a brand brief can help you define your brand and ensure everyone is on the same page. Pulling together a focused brief When you design for yourself, it […]
What Is Brand Styling? Brand styling is the process of creating a visual identity for your business. This includes choosing colors, fonts, and images that reflect your company’s values and mission. Your brand’s style should be consistent across all platforms, from your website to your social media to print materials like business cards and flyers. […]
What is brand imagery? When you think of your favorite brands, what comes to mind? For many of us, it’s the logos, colors, and overall design of the products or packaging. This is brand imagery, a vital part of any successful marketing campaign. In this blog post, we’ll explore brand imagery and how you can […]