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Create the Brand of Your Dreams, and
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Testimonials
“I loved the instructor, she has such an amazing experience-filled past that inspired me a lot. The setup of the workshop was interesting and highly useful. I hope to join another one to get even more related knowledge!”
“Victoria has been such a gift for Estonian creative entrepreneurs. I am so thankful for our meeting through this workshop. Especially after all these years with Covid, this physical workshop was such a blessing.”
“The workshop was amazing. Totally recommend!”
VISUAL BRANDING INSPIRATION
– Learn how to build a cohesive and professional brand identity for your business
– Get step by step instructions that are easy to follow
– Take workshops in person or online
– Get access to all the materials you need including templates, color palettes, and more
– Improve your branding game!
Run a business that’s bringing in the money you want (and more!) and still enjoy a life that feels totally fun and free…
Charge what you’re worth and easily reach your income goal without adding to your workload or the number of people you work with…
Relax and enjoy more of life knowing you have the consistency and reliability of a simple, profitable business model.
THIS IS ME
Educator · Mentor · Motivator
Hello! I’m Victoria Silber, based in Copenhagen, Denmark. I am a visual branding psychology educator, mentor, and consultant.
Over the past decade, I have trained adult professionals online and in physical training rooms in Denmark, Germany, Georgia (the country), Estonia, and Mexico.
My passion is to inspire and help my clients to find the clarity they need to create a powerful brand that sells.
HOW CAN I HELP
I help you to find your brand´s voice, aesthetical style, and personality – using a simple, creative, and easy-to-learn methodology.
We will turn your company’s brand and website visually appealing to your best clients, and speed up your daily marketing activities on social media.
Contact
Contact me for a consultation or an awesome workshop. I’d love to hear from you!
Consultations
I love working with brands and businesses that are eager to step up their game! Please email me for more information about consultations.
Workshops
Visual branding workshops that are an experience! Full of new knowledge, inspiration, and motivation. Hands-on approach paired with good food and atmosphere.
Workshops are tailored for organizations, schools, and creative entrepreneurs.
VISUAL BRANDING INSPIRATION
- Brand Anatomy
- Brand and Marketing
- Brand design & Inspiration
- Colors In Brand Design
- Featured
- How To…
- Inspiration
- Visual Brand Design
Neon Colors Palette: Perfect Schemes and Combinations for Bold Design
Neon colors, with their vibrancy and high-energy aesthetics, have significantly shaped various industries such as fashion, graphic design, interior design, and more. They have a unique ability to grab attention and evoke strong emotional responses, making them powerful tools in visual communication. From retro 80s fashion trends to modern digital designs, neon colors are pivotal […]
How To: Successful Makeup and Beauty Branding
In the makeup and beauty industry, branding serves as a significant determinant of a product’s success. As this sector continues to evolve, consumers’ tastes and preferences do as well, making the competition fiercer than ever. Branding, therefore, acts as the key differentiator that sets a product or service apart. It establishes the identity of a […]
Is White A Neon Color?
Welcome to our colorful exploration of a fascinating topic that has sparked intrigue and confusion for many: Is white a neon color? It’s a question that, on the surface, might seem straightforward. However, as we delve into the kaleidoscopic world of color theory and the science of light, we discover it’s a topic bursting with […]
Applying The 12 Brand Archetypes in Visual Branding
What Is a Brand Archetype Brand archetypes are essentially the personification of a brand that resonates with timeless and universal symbols deeply ingrained in our collective unconscious. Inspired by Swiss psychiatrist Carl Jung‘s theory of archetypes, marketers and brand strategists use these universal characters to evoke specific emotions and perceptions in their audience, helping them […]
The 6 Types of Brands: From Corporate to Personal
Brands are a vital part of commerce, embodying company values, and creating emotional connections with consumers. Recognizing the diversity of brands is key to understanding their power. This diversity is highlighted when exploring the various types of brands. With a multitude of products and services available, there are numerous brand types, each having a unique […]
Brand Design 4: How To Style A Luxury Branding
Learn how to combine premium materials with the right visuals to create branding that gives the audience an impression of an exclusive luxury brand. Brand Design 4 shows how Group 4 (luxury branding) visuals are suitable for attracting people looking for a high-end, exclusive product. Luxury product or service branding style is often associated with […]
Brand Board Essentials: Your Key to Consistent Branding
Enter the Brand Board: your brand’s visual lighthouse, a beacon illuminating the essence of your brand. Acting as both a reference guide and an inspiration source, a brand board harmonizes your brand’s visual components – colors, typography, imagery, and logos – ensuring a consistent and powerful brand narrative across all platforms. In this blog post, […]
How to Use Neon Or Fluorescent Colors In Branding & Design
This guide explores the benefits of using these eye-catching colors, providing valuable tips for incorporating them effectively. Whether you’re a graphic designer, marketer, or business owner, this resource empowers you to create a vibrant and memorable visual identity that stands out from competitors. Neon colors infuse designs with energy, but their intensity requires cautious application. […]
Introducing ‘Brand Your Etsy Shop Like A Pro’ eBook
Are you an Etsy seller looking to take your shop to the next level? Do you dream of creating a powerful brand identity that resonates with your target audience and sets you apart from the competition, allowing you to get more sales and make money online? Look no further! We are thrilled to announce the […]
What is Brand Anatomy? Its Major Elements
When it comes to the concept of building a successful brand, it’s essential to understand the anatomy of a brand. A brand is more than just a website, a logo, or a name; it’s a combination of key elements that work together to create a unique and memorable identity. In this article, we’ll explore what […]
The Jester – Lighthearted and Playful Branding
Brand Personality 1, which represents Group 1 All about Brand archetypes: Applying The 12 Brand Archetypes in Visual Branding The Jester playful branding archetype aligns well with the lighthearted nature of Brand Personality 1. The Jester is known for their humor, spontaneity, and ability to bring joy to others. They thrive on creating laughter and […]
The Innocent – the Pure, Youthful, and Optimistic Branding
2. The Innocent (Group 1 and Group 3): Read this too: Applying The 12 Brand Archetypes in Visual Branding The Innocent archetype reflects the pure, youthful, and optimistic branding qualities associated with Brand Personality 1, with some aspects of Personality 3. The Innocent seeks happiness, simplicity, and a world of endless possibilities. They appreciate the […]
How To Brand A Luxury Beauty Business
A luxury beauty brand represents more than just products—it reflects an ideology of exclusivity, lavishness, and absolute quality. It’s the embodiment of sophistication and strength, a testament to meticulous craftsmanship, and a symbol of opulence. When designed correctly, a high-end beauty brand can mesmerize consumers, sparking the desire for exquisite beauty products that personify the […]
Color Black In Branding? Only For The Chosen Ones
When it comes to branding, color is a powerful tool that can evoke specific emotions, convey messages, and shape the perception of your brand. Among the spectrum of colors, black holds a unique allure and sophistication. It exudes elegance, authority, and timelessness. However, when considering the color black in branding, it’s essential to tread carefully. […]
Crafting Your Brand Design: Brand Stylist vs. Web Designer vs. DIY
When it comes to creating a compelling brand design for your business, an important decision you’ll face is how to go about it. To get your brand design beautifully crafted, should you hire a brand stylist, rely on your web designer, or take the DIY route? In this blog post, we will explore each option, […]
How To Brand Your Etsy Shop: A Comprehensive Guide to Stand Out and Thrive
In the bustling world of Etsy, where creative entrepreneurs showcase their handcrafted and vintage items, standing out from the crowd is more important than ever. As an Etsy shop owner, your brand is the key to capturing your target audience’s attention, setting yourself apart from competitors, and ultimately, driving sales. But how do you go […]
7 Steps for Designing Effective Branded Email Templates
Email marketing is a critical component of any digital marketing strategy, and designing a branded email template is essential to stand out in a crowded inbox. Well-designed branded email templates not only catch the recipient’s attention but also strengthens brand recognition and increase engagement. However, creating a branded email requires more than just adding your […]
Marketing vs. Advertising: Understanding the Key Differences
Marketing and advertising are two closely related concepts that are often used interchangeably, but they are not the same thing. While both are essential to the success of any business, they have different goals and approaches. Understanding the differences between marketing and advertising is crucial for any business owner or marketer looking to develop a […]
Building a Strong Brand: The Basics of Branding 101
Welcome to the world of branding! Whether you’re starting a new business or looking to revamp your current branding strategy, understanding the basics of branding is essential. In this post, we’ll dive into Branding 101 and cover everything you need to know to create a strong and effective brand. From defining your brand identity to […]
Branding ebook: The Ultimate Guide to Branding Styles
Are you struggling to create a strong and effective brand image for your business? Look no further than The Ultimate Guide to Branding Styles: How to Choose the Right One for Your Business ebook. This comprehensive resource offers practical advice and valuable insights on developing a branding strategy that aligns with your business goals and […]
Anatomy Of A Logo
When you think about a brand, one of the first things that comes to mind is its logo. A logo is a visual representation of a company or organization and plays a significant role in creating a brand identity. While we often recognize logos based on their design elements, such as color and shape, the […]
Creative Mood Board Examples to Boost Your Inspiration
Have you ever found yourself struggling to articulate your vision for a creative project? Or perhaps you’re looking for inspiration to kickstart a new design or branding project? That’s where mood boards come in! A mood board is a visual tool that helps to convey the tone, style, and aesthetic of a project. It’s a […]
The Best BlogStomp Alternatives
BlogStomp is a popular software program used by many photographers to create collages, albums, and other design elements. However, there are several alternative options available for those who are looking for similar functionality or features. Whether you are looking for a program that specializes in album creation or a more general graphic design tool, there […]
How To Create A Feminine Branding
Feminine branding refers to the use of design, messaging, and visual cues that are traditionally associated with femininity in order to create a brand identity that appeals to women. Feminine branding can include elements such as soft colors, floral patterns, curvy typography, and images of women, among other things. Brands that use feminine branding often […]
How To Develop Your Brand’s Tone Of Voice
In branding, a company’s tone of voice is a crucial aspect that helps define its personality, connect with its target audience, and differentiate it from competitors. The tone of voice refers to the way a brand communicates its message through the use of language, tone, and style. It is how a brand speaks and the […]
How To Define Your Brand Personality?
Your brand personality is what sets it apart from the rest. It’s the unique blend of characteristics, values, and traits that make up the way people perceive your brand. Defining your brand’s personality is essential to creating a strong, cohesive identity that resonates with your audience. Many businesses make the mistake of assuming that their […]
Brand Refresh: How Often Should You Update Your Brand?
As a business owner, staying up to date with the latest trends and strategies is key in order to keep your brand relevant. But when it comes to updating your branding – how often should you really be changing it? Updating your brand or executing a brand refresh too often can confuse customers, while if […]
How Can You Make Your Brand More Unique?
As a business owner, you know that having a unique brand is key to standing out from the competition and driving customer loyalty. From your logo design to your marketing messages, it’s important to keep your brand identity distinct and memorable. But how can you make sure that your branding is both creative and meaningful? […]
How To Identify Your Brand’s Values?
As a business owner, it is important to understand your brand values. Your values are the foundation of your company’s culture and can be used to create messaging that resonates with customers and employees alike. Knowing what those values are can help you make better decisions for your business, inform how you interact with customers, […]
Visual Wine Branding 101: How To Brand A Wine Business?
One effective way to differentiate your winery is through branding. Creating a strong brand identity that reflects your winery’s personality, values, and unique selling proposition can help attract customers and build loyalty. In this response, we will explore some key steps to creating a successful branding strategy for wineries. Creating a strong brand for wineries […]
Design Communication – The What, Why, and How
Design communication is creating and conveying messages through visual and textual content. It involves understanding audience needs and preferences and crafting content that meets those needs engagingly and effectively. Good design communication can significantly impact how your target audience perceives your brand or message. In this article, we’ll take a closer look at what design […]
Captivating Design: Color Champagne for Entrepreneurs
In this post, we will explore the captivating allure and potential that champagne color holds for creating remarkable brand identities. Whether you’re a designer, marketer, or business owner, understanding the power of color is crucial in establishing a strong visual presence that resonates with your target audience. Color champagne, with its elegance and sophistication, offers […]
How To Brand A Beauty Business
The beauty business is a lucrative and ever-growing industry. There is always something new to discover, from skincare and hair care to makeup and nails. For those passionate about design, the beauty business can be an exciting and rewarding career. From creating stunning looks for fashion shows to developing the latest must-have product, there are […]
Gen Z Marketing In 2023
As the oldest members of Gen Z enter their mid-20s, it’s becoming increasingly important for brands to understand and cater to this influential demographic. With their own unique set of values, behaviors, and expectations, Gen Z presents both opportunities and challenges for marketers. In this blog post, we’ll explore the latest trends and strategies for […]
Why Is Good Design Important?
Good design matters because it gets results. It doesn’t matter how pretty something looks if it doesn’t work well or fails to communicate its intended message effectively—and that’s why design is so important. Designers are problem solvers who strive to create aesthetically pleasing, functional, and user-friendly solutions. So next time you see a beautiful website […]
Colorful Brands – How To Create One
Colorful brands influence people by making the products they sell more visually appealing. Colors can also convey different messages, such as feelings of happiness or relaxation. In some cases, colorful branding can subconsciously influence people’s emotions and behavior. For example, studies have shown that people are more likely to purchase food items packaged in colorful […]
How To Choose A Brand Pattern For Your Branding
Brand patterns are an important part of a brand’s visual identity, helping to add depth and interest to marketing materials and products. However, choosing the right pattern for your brand can be a daunting task. In this blog post, we will explore the key considerations for selecting a brand pattern that is aligned with your […]
Free Business Card Maker Overview
A business card is one of the most important marketing tools at your disposal. It is a small piece of paper that contains your contact information and provides potential customers with a way to reach you. The free business card maker from Canva is one online tool out of several that allows you to create […]
How To Choose Brand Illustration Style For Your Business
Brand illustrations allow businesses to appear memorable and engaging. Hand-drawn visuals can create impressions that most other visualization tools can not provide. In this brand illustration guideline, you can learn about different approaches to illustrations in branding. Brand illustrations are visual representations of a brand’s identity, values, and personality. They can include various elements such […]
How To Create A Brand Blueprint
Creating a strong brand is crucial for any business that wants to stand out in today’s competitive market. However, building a successful brand requires more than just a pretty logo and a catchy tagline. It requires a clear understanding of your target audience, your unique value proposition, and your brand’s personality and voice. That’s where […]
Visual Branding Workshops, Consultations & Online Courses: Let’s create the perfect brand identity with color combinations, patterns, and illustrations.
If you want to improve your branding game, consider taking my Visual Branding workshops – physical or online courses. I will show you everything from compelling color combinations and illustrations that pop off desktop screens all day long—to tips on when it’s time to replace those outdated logo designs or fonts!
The nature of a successful business is not just creativity but a strategy; it’s about identifying your target audience and their needs and desires for your product or service before they know that there’s something out on offer! In this workshop, we’ll explore how carefully selected typefaces can help create an edge in design that identifies them from other companies vying for attention in today’s marketplace.
Colors can be powerful tools in business as they have a profoundly psychological effect on people. You will learn how different colors make us feel, what meanings various shades hold for consumers worldwide and which ones should be avoided due to the cultural backgrounds that may view them differently than you do!
Just remember – no matter where your company is located geographically or by culture- anyone deserves beautiful design based on their individual preferences so long as value remains an important consideration throughout every project stage.